Driving Traffic to your web site:
Increase the traffic to your site to get more customers
scheduling online with your business. This article provides 10 ways
to increase traffic to your web site from search engines.
Top 10 ways to increase traffic to your site:
1. Use the keyword phrase you are going after in the title
of the page. Using "Welcome to YourCompanyName" in the title won't
help you at all. The title is one of the most important things to the search
engines. For example if you are a chiropractor in Palo Alto - your title tag
might read "Palo Alto Chiropractor - YourCompanyName".
2. Use that same keyword phrase that you used in the title in the
description tag. The description tag will sometimes show up
in the search engine results - so you want it to grab the readers attention.
People are price motivated and are comparing whether to visit your site or the
next one in the search engine results, for example you might use "Your
initial consultation visit is free".
3. Again use that same keyword phrase in the keyword tag
for the page. You might also include common misspellings of the words you are
going after. For example your keyword tag might read, "Palo Alto
Chiropractor Palo Alto Chiropractor".
4. Yet again you want to repeat your keyword phrase in the content
so the phrase is about 5 to 10 percentage of the entire content. Instead of
actually doing the math, use this density
tool* and make your life a lot easier. Don't worry if you go over a little
- however make sure you don't go over board or search engines might think you
are trying to trick them and might actually penalize you for this.
5. Be descriptive with your links - don't use
"click here" - instead include text that might have at least on of
your keywords in it. For example if you are linking to a page that has your
location on it - you might use this text in your link, "Map to our Palo
Alto Office".
6. Submit your site to all the major search engines.
This will help a search engine spider to come visit your web site and place
it in their index. Also, better way to get spiders to visit your site and visit
it often is to have a high traffic site link to your site - since the high traffic
site gets lots of visiting spiders.
7. Provide fresh content on your site - search
engines love new and fresh content. For example if you are home inspector you
might add a bimonthly column to your site with tip on how to keep your home
in good shape.
8. Name your pages or folders using your keywords -
so your keywords become part of your URL. For example if you provide music lessons
in Miami, your URL might look like this, "http://www.JoesMusic.com/miami/contact.htm".
9. Submit to the open directory - www.DMOZ.com.
This is the mother of all directories and if you are listed there you will be
listed in many of it clones.
10. Last but not least - build a large site with a lot
of quality content - this is the most time consuming one to do. Try
and think of all the possible questions your customers might have and create
more and more pages answering those questions. It doesn't take much imagination
to find those questions. For example say you are a massage therapist - you might
answer the questions like, "Do I tip the therapist", "How much
do I tip", and "Do I tip the owner of the business if that person
gives me a massage".
We hope these 10 tips will help your site increase traffic so you
can get more people scheduling online with your company. The more your customers
schedule online - the less time you spend on the phone.
last revised (January 18, 2004)
